This week we’ve been working hard on finishing the graphic profile, AND we have chosen a name for the project: LU/OX (MESH). LU/OX is a mash up between two latin words: VOX (which means sound/voice) and LUX (light), and MESH for the grid system which we use on the floor and in the software.
To show of the grid I came up with the idea of using 3d mesh-inspired visuals in the logotype. The graphic profile turned out really nice, and I think I can talk for the rest of the group when I say that we love the result:
We have also registered the domain luox.se, and we have submitted a thumbnail to the expo webpage-group: